The Psychology Of Messaging
Emotions and Marketing. Customers think with both their rational and emotional brains. Study after study says that when we buy, it’s for emotional reasons. Logic comes into play when we try to justify the money we (or are about to) spend — especially when we’re giving...
Fixed or Growth Mindset?
Do you know if you have a fixed or growth mindset? Do you know what I’m talking about? Identifying how your mind is currently set is the first step to understanding it. Once you know what your mindset is, you can work on making the most of it, pushing yourself to...