by Mary Cushen | Marketing, Strategy
Do you understand Keyword Research? Keyword research is when people use keywords to find and research actual search terms that people enter into search engines. The knowledge about these actual search terms can help inform content strategy, or marketing strategy... 
by Mary Cushen | Marketing
Do you know what an elevator pitch is? Before talking about how to write a good elevator pitch, firstly, let’s talk about what one is. An elevator pitch is a brief, persuasive speech that you use to spark interest in what you do. A good elevator pitch should last no... 