The Psychology Of Messaging

The Psychology Of Messaging

Emotions and Marketing. Customers think with both their rational and emotional brains. Study after study says that when we buy, it’s for emotional reasons. Logic comes into play when we try to justify the money we (or are about to) spend — especially when we’re giving...
What Is An Elevator Pitch

What Is An Elevator Pitch

Do you know what an elevator pitch is? Before talking about how to write a good elevator pitch, firstly, let’s talk about what one is. An elevator pitch is a brief, persuasive speech that you use to spark interest in what you do. A good elevator pitch should last no...
Perfection – Is It Holding You Back?

Perfection – Is It Holding You Back?

Does being perfect hold you back?One of the biggest hurdles as a business owner I had to overcome was perfection. Trying to ensure everything was perfect before anyone saw it was holding me back. I was taking action but not getting anywhere as there was always...
Fixed or Growth Mindset?

Fixed or Growth Mindset?

Do you know if you have a fixed or growth mindset? Do you know what I’m talking about?Identifying how your mindset is currently set is the first step to understanding it. Once you know what your mindset is, you can work on making the most of it, pushing yourself to...