by Mary Cushen | Processes, Business Advice, Leadership, Strategy
While workshops can come in many forms, they all share the three key parts to become an effective workshop. Today I’m talking about workshops and the three parts that make them. If one of these parts is missing or one isn’t as efficient as it could be, it... 
by Mary Cushen | Strategy, Business Advice
Do you understand what a business model is? Have you considered yours before setting up your business or are you just hoping for the best? A business model is defined by WIkipedia like this: A business model describes the rationale of how an organization... 
by Mary Cushen | Marketing, Strategy
Do you understand Keyword Research? Keyword research is when people use keywords to find and research actual search terms that people enter into search engines. The knowledge about these actual search terms can help inform content strategy, or marketing strategy...