The Psychology Of Messaging

The Psychology Of Messaging

Emotions and Marketing. Customers think with both their rational and emotional brains. Study after study says that when we buy, it’s for emotional reasons. Logic comes into play when we try to justify the money we (or are about to) spend — especially when we’re giving...
How To Make Social Media Count

How To Make Social Media Count

Do you understand what your social media goal is or are you just posting, hoping it helps in some way?   Having a clear strategy and goal for your social media is essential if you want to move forward in your business. In other words, if you haven’t planned it...