by Mary Cushen | Marketing
Do you know what an elevator pitch is? Before talking about how to write a good elevator pitch, firstly, let’s talk about what one is. An elevator pitch is a brief, persuasive speech that you use to spark interest in what you do. A good elevator pitch should last no... 
by Mary Cushen | Marketing, Strategy
Do you understand Keyword Research? Keyword research is when people use keywords to find and research actual search terms that people enter into search engines. The knowledge about these actual search terms can help inform content strategy, or marketing strategy... 
by Mary Cushen | Business Advice
Do you understand what your social media goal is or are you just posting, hoping it helps in some way? Having a clear strategy and goal for your social media is essential if you want to move forward in your business. In other words, if you haven’t planned it...