What is a Business Model?

What is a Business Model?

Do you understand what a business model is? Have you considered yours before setting up your business or are you just hoping for the best?   A business model is defined by WIkipedia like this: A business model describes the rationale of how an organization...
The Psychology Of Messaging

The Psychology Of Messaging

Emotions and Marketing. Customers think with both their rational and emotional brains. Study after study says that when we buy, it’s for emotional reasons. Logic comes into play when we try to justify the money we (or are about to) spend — especially when we’re giving...