The Psychology Of Messaging

The Psychology Of Messaging

Emotions and Marketing. Customers think with both their rational and emotional brains. Study after study says that when we buy, it’s for emotional reasons. Logic comes into play when we try to justify the money we (or are about to) spend — especially when we’re giving...
What Is An Elevator Pitch

What Is An Elevator Pitch

Do you know what an elevator pitch is? Before talking about how to write a good elevator pitch, firstly, let’s talk about what one is. An elevator pitch is a brief, persuasive speech that you use to spark interest in what you do. A good elevator pitch should last no...
Fixed or Growth Mindset?

Fixed or Growth Mindset?

Do you know if you have a fixed or growth mindset? Do you know what I’m talking about? Identifying how your mind is currently set is the first step to understanding it. Once you know what your mindset is, you can work on making the most of it, pushing yourself to...
What is a Business Model?

What is a Business Model?

Do you understand what a business model is? Have you considered yours before setting up your business or are you just hoping for the best?   A business model is defined by WIkipedia like this: A business model describes the rationale of how an organization...
Vision and Business

Vision and Business

The Vision and Business Today I wanted to talk about something that’s a little different but is important if you want to unlock your potential and have the lifestyle you started the business for. When we build our business, we focus too much on our ideal client...