by Mary Cushen | Marketing, Strategy
Do you understand Keyword Research? Keyword research is when people use keywords to find and research actual search terms that people enter into search engines. The knowledge about these actual search terms can help inform content strategy, or marketing strategy... 
by Mary Cushen | Process Mapping, Business Advice
Do you model your business processes? If you don’t model your business processes, you are making it harder to manage your processes end-to-end. Once you have modelled them, you can use them as a basis for review and identify where improvements could be... 
by Mary Cushen | Strategy, Business Advice
Do you understand what a business model is? Have you considered yours before setting up your business or are you just hoping for the best? A business model is defined by WIkipedia like this: A business model describes the rationale of how an organization... 
