by Mary Cushen | People, Business Advice, Processes
Are objectives set for your employees? Are they SMART? Are they calibrated? Setting SMART objectives is a great productivity tool and motivator if they are done correctly. Why they are needed, the basic principles, SMART and stretch objectives, all are... 
by Mary Cushen | Process Mapping, Business Advice
Do you model your business processes? If you don’t model your business processes, you are making it harder to manage your processes end-to-end. Once you have modelled them, you can use them as a basis for review and identify where improvements could be... 
by Mary Cushen | Marketing
Do you know what an elevator pitch is? Before talking about how to write a good elevator pitch, firstly, let’s talk about what one is. An elevator pitch is a brief, persuasive speech that you use to spark interest in what you do. A good elevator pitch should last no... 
